Individual Project Influences Affecting Consumers
Your marketing team has asked you to prepare a presentation regarding recommendations for the packaging design of the company's new beverage. Being creative and using ideas from the textbooks will help you in your design. You should base your packaging design on the target market you have chosen and what you know about consumer research. The presentation should provide a detailed example of the new packaging design, and which market it intends to target.
Your marketing team has asked you to prepare a presentation of 6-8 PowerPoint slides (body of presentation) with in-depth speaker notes. In your presentation, give recommendations for the packaging design of the company's new beverage. Answer the following questions in your presentation:
Which market is being targeted? Why?
What colors and types of graphics would you suggest?
What type of container and/or shape would you recommend?
What recommendations would you make so that the beverage and its packaging appeals to the consumer innovator or opinion leader to
help guarantee high trial levels?
What are some examples from the textbooks of other products that appeal to the same target market you have chosen?
Do you believe that your design will help the company in marketing the new beverage? Why?