Problem
Create a personal brand statement - (1 paragraph brand statement & 2 paragraphs outlining how the personal brand can guide your career goals).
Personal branding is an essential element for marketing yourself and the skills that make you successful. According to Khedher (2014), "Individuals involved in personal branding develop their human capital by investing in continuous learning; enhance their social capital through visibility and notoriety and access to financial success and economic profitability."
Personal branding allows you to stand out from the crowd by projecting a positive image, behavior and actions. Prior to beginning this assignment, review the video below and reflect on your personal experiences. Think about the most professional person (fictional or real) that you know. What characteristics make them stand out? After completing these tasks, you must write a personal brand statement.
YouTube VIdeo: "Think Branding, with Google - Conference Keynote - "Branding in the New Normal" "
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
References
Khedher, M., (2014). Personal branding phenomenon.