Discussion: Purchase decision
o Which attitudes of others might intervene between the consumer's intended purchase and their purchase decision?
o What unanticipated situational factors might intervene between the consumer's intended purchase and their purchase decision?
o Recommendation; What changes do you recommend to more-effectively direct consumers to your Brand + Sub-brand?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.