Discussion Post: Service Marketing
Think about a good or bad service experience that you have had. Briefly describe the experience. What factors contributed to this experience? What changes could have been made to make this an even better service experience? Why is service marketing important?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.
Resources:
A Preface to Marketing Management (textbook) by Peter and Donnelly
Chapter 12: "The Marketing of Services"
YouTube Video: "Give them the Pickle".