Social Class ,Diet Quality and the 99 Cent Store
Critical Thinking Questions
Why is it important for marketers to focus less on social class and more on the underlying mechanisms related to social class that might affect consumers and their behaviours?
What challenges are faced by corporations in reducing the barriers to a healthy diet faced by those consumers of lower SES?
How might general misconceptions of wealth distribution help to produce weld-meaning but misguided approaches to encouraging healthier diets among lower-SES consumers?