Assignment:
Marketing is not all serious research involving scholarly, statistical, and practitioner resources; it is also about trends, buzz, and pop culture of the day. Actors, models, musicians, athletes, and reality stars of the moment are hounded by the press. Their lives unfold in the media, and many are seen wearing, carrying, eating, or driving a particular brand. For this section, you may research the following in any media outlet:
• What celebrities endorse your brand? Why are they a good fit? To what target market do they connect?
• What other famous characters could be connected to your brand? Explain why.
• What about the competition? What kind of endorsers do they use?