What can leaders do to avoid the skeptical reaction


BIZ POLICY - Discussion Question

Corporate leaders often encounter cynicism from employees when leaders announce that they are presenting a "new" mission or vision statement for the corporation.

Why do you think employees react in this way?

What can leaders do to avoid this skeptical reaction on the part of employees and ensure that the new vision/mission is embraced?
Use examples to support your response.

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Marketing Management: What can leaders do to avoid the skeptical reaction
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