Question: Marketing operations management homework:
There is a jewelry manufacturing brand in iran named YASA and its having some difficulties for which you are to give good and applicable solutions.
1. The Yasa company is having some marketing difficulties selling the jewelry its manufactured in iran while competing with foreign companies.
2. What can innovative idea do you have that Yasa could do to expand its markets and even create new markets in iran and could sell new kinds of jewelry and luxurious items. Yasa is currently in the business of creating rings, bracelets, necklesses and amulets, earings, anklet, and armlets.
3. Yasa barely does any exporting of jewelry and has been facing some difficulties expanding its markets to foreign countries, what do you think would help Yasa in penetrating foreign markets and expanding its markets.