What can a company do to make its services more tangible


Discussion:

Topic 1:

Pick two services companies, one consumer company, and one business-to-business (industrial) manufacturer. What can a company in each of these industries do to make its services more tangible to customers?

Topic 2:

A soda company wants to market their product in several lesser developed countries in Africa. What ethical considerations do you think they need to address and why?

Solution Preview :

Prepared by a verified Expert
Marketing Management: What can a company do to make its services more tangible
Reference No:- TGS01881644

Now Priced at $30 (50% Discount)

Recommended (92%)

Rated (4.4/5)