1. Companies used to organize and manage around the 4 P's: product, place, promotion, and price.
Today, some suggest that companies should organize and manage around the 4 C's: customer value, lower costs, better convenience, and better communications.
Discuss the causes and the benefits of such a shift in focus.
2. What can a company do to ensure that its employees are aware of what CRM is and how it plans to implement this methodology?