Discussion Post: Market-Oriented Perspectives
"Samsung -- Changing Strategies to Build a Global Brand":
• What business(es) were Samsung in when it was a start-up company? What business(es) are Samsung in as it is today?
• What distinctive competencies have given Samsung business unit (must be specific on which business unit inside Samsung) a competitive advantage?
• Which of those competencies best match the needs and wants of the customers in the business's target segment(s)? Must be specific on which business unit inside Samsung.
• What role should marketing managers play in helping to formulate business-level (SBU) strategies in a large diversified firm such as Samsung? What kinds of information are marketers best able to provide as a basis for planning?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.