Assignment: Strategy Report
Delta Air Lines
1. Prepare an individual report demonstrating that you a) understand the key ideas presented in the assigned and recommended readings and b) can analyze critically the extent to which they are applicable in your current workplace. Your report should be 800-1000 words and must cite supporting evidence from the readings.
2. If you are unemployed currently, contact your faculty member for guidance on choosing another firm.
3. The questions your report must address are: What business model does your company use? What is your organization's vision and mission? What objective evidence is there that your organization's vision, mission, and objectives is helping it gain a sustainable competitive advantage. Only briefly touch on what objective evidence, using the Three Tests of a Winning Strategy, is there that your organization's vision, mission, and objectives support its strategy? (We will address the three tests in more detail later) Be sure to introduce your argument, explain your understanding of key terms, present your reasoning, and include independently verifiable supporting evidence.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.