What business are we really in


Assignment:

"A mission statement provides direction for a company by answering a simple question: What business are we really in?" (Hatten, 2012). Most strategic plans include the company's mission statement.

Choose a company and provide and analyze its mission statement. How does the company's mission statement function as a strategic planning guide? How does the company's mission statement incorporate the company's philosophy of social responsibility and ethical standards?

Short papers must use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method. Page-length requirements: 1 to 2 pages

 

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Business Management: What business are we really in
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