Problem
You are a marketing manager hired from Cali Press Company to help them with segmentation, target market and positioning for their Cold-Pressed Juice product (Product data in comment section). Answering below questions:
• Intended target market(s)
o Identify the applied segmentation approaches (e.g., demographics, psychographics, behaviours etc).
o Which segment(s) of the consumer/business markets is this company targeting? Who is the primary target market(s)?
o Describe and provide insights for the target market (market segment profile) demographics, psychographics, behaviours
o Evaluate the primary target market using strategic fit marketing concept and situational analysis conducted above.
• Positioning statement and key value propositions
Clearly state the positioning of the product/service, relative to consumer needs, and what the competition is doing (Use a perceptual map).
Key Value Proposition refers to the value proposition/benefits which are provided to the identified target market(s).
The following questions would help to identify the value propositions related to your product.
o What bundles of products and services are you offering to each target market? What key benefits do you deliver to them?
o Which one of your target market's problems are you helping to solve? Which needs are you satisfying? (minimum three key value propositions must be included).