Consumers are only willing to spend their money on something that they perceive has value. Value refers to the benefits a consumer anticipates receiving from a product or service. These benefits may be functional benefits (specific to the product design) or emotional benefits (associated with how one feels when experiencing the product/service).
In this discussion, you will share a purchase decision you made recently and discuss the value you perceived in the product/service purchased.
- What benefits did you anticipate receiving from the product or service?
- How did the anticipated benefits compare to the actual benefits received?
- Please share at least two functional benefits and at least two emotional benefits from the product/service