Problem
A. What benefits did WindProvider aim for when they decided to move into services and which global developments impacted this decision?
B. Why does WindProvider offer different types of services to their customers?
C. What organisation design did WindProvider apply in terms of structure, processes, people and rewards, and how did this impact their performance in the O&M service business?
D. How did WindProvider's customers react to the company's approach to servitization and customer relations?