Marketing Homework
The responsibilities of product marketing manager include communicating a product's value to the market. Product marketing managers create marketing materials for communicating product features, in addition to developing marketing tools and campaigns for attracting and keeping new and existing customers. A marketing manager is involved in long-term sale of a product through effective advertising.
With this in mind, pick any product of your choice and write a reflection on effective advertisement for the product. Also, provide answers to the following questions:
a) In the short-term, how does a marketing manager encourage growth through sales promotions of the product?
b) What are the similarities and differences between advertising and sales promotions for the product?
c) What benefits and challenges are associated with each?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.