What benefit does the invention bring to the customer


Assignment:

Technology transfer

Firstly, Come up with an idea or invention (should be a new idea) to evaluate. This could be any idea you are familiar with and are able to obtain sufficient information about to answer all the questions below.

Executive Summary:
Table of Contents:
Terms of Reference:
Findings
Part One: Background to the Idea
Details of the Idea:

1.What is the invention?

2.Can the IP be protected?

3.Are details of the invention about to be published?

4.Are any competitors about to publish/patent?

5.Who owns the invention?

6.What are the inventors like?

Part Two: Commercial Analysis

1.Does the invention have commercial value?

2.Who is the customer?

3.What benefit does the invention bring to the customer?

4.How large is the market for the idea or invention?

5.How would you commercialize it?

6.What is your route to market?

7.Whose help do you need to get it to the market? How are you going to get the financing?

8.Who are your competitors?

9.What risks threaten the success of your invention?

Recommendations

References and Acknowledgement

IMPORTANT

If you choose an idea, I want please to ask the supervisor about the topic or the idea before you start completing the whole assignment. Do you know what I mean? I mean after just answering, What is the invention? is that ok?

And please be award that the supervisor told me that : you will first need to decide your approach: e.g., looking for an investor; trying to encourage colleagues to enter into business with you or being part of a big company and trying to move from a scoping study into a feasibility study. You will then tailor your Report to that approach. The "Elevator pitch" will possibly then become your executive summary. Also, the supervisor need the assignment looks professional.

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Marketing Management: What benefit does the invention bring to the customer
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