What basic needs does each company seek to satisfy


Problem:

Offer a definition of the basic business of each of the following companies. In other words, what basic needs does each company seek to satisfy? (a) General Motors, (b) Bayer ( maker of aspirin), (c) Fidelity Mutual Funds, (d) Sears Roebuck & Co., (e) US News & World Report (magazine).

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Marketing Management: What basic needs does each company seek to satisfy
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