Assignment:
Product Development
For this assignment you are going to create or improve upon / update an existing product. All of us have had product ideas that we have later seen in the marketplace. Create, on paper, a new product or an improved version of a product that is available in the market that you think will be of interest to community college students such as yourself. You will then develop a written description and possibly a drawing of this new product. Prepare a survey to discuss this new product with five other people who might be users of your product. Ask them to tell you what they think of the product. Some of the questions you might ask include:
1. What is your overall opinion of this product?
2. What basic benefits would you expect to receive from the product?
3. What about the physical characteristics of the product? What do you like and dislike? What would you add, delete or change?
4. What do you like (or would you create) in the way of product packaging?
5. What sort of services would you expect to receive with the product?
6. Do you think you would try the product?
7. How could marketers influence you to buy the product?
8. How much would you expect to pay for this product?
The assignment is to write a minimum of a two page paper summarizing your findings and including the following content.
Based upon the research you conducted. Discuss:
1. Your idea(s),
2. In detail, your research findings,
3. Your recommendations for changes in your original product,
4. Your feelings about the potential success of this new product and how you felt about researching a product you had developed and designed.