As shown in the case, each leader in the history of GE brought their personal perspectives/skills to bear on a company facing different combinations of opportunity/threats (external analysis) while working with changing sets of strengths/weaknesses (internal analysis). Each CEO has made life altering decisions for both GE, as a company, as well as the stakeholders of the company.
Choose any three of the CEOs profiled in the case. Address the following for each:
What background did this person bring into the position?
What were the key threats faced by GE during this persons tenure?
What were the key opportunities available for during this person's tenure?
How did this person change the mix of strengths/weaknesses internal at GE to address both of the above?
Please provide a complete, well-planned answer to each question. Please support your thoughts.
We will follow this question with a look at the situation facing Jeffrey Immelt in 2015.