Assignment
As the new communications manager for International Gadgets, you have come across many examples of ineffective communications, including some older directives that were never carried out, mostly because of their unclear nature.
One example included an email stating that the recipient (within the R&D team) was to "create a presentation discussing the new product and send it to interested departments." Others included a request from Sales to Technical Support for "a list of the biggest problems with our hot products" and a memo from Finance to all departments to "reduce the number of suppliers being used to better control costs."
In a memo to your team, describe what is wrong with directives such as these and how to improve these messages so that they are delivered to the recipient with clarity and conciseness.
Guidelines
This course includes five short business memos. These are designed to actively test your understanding and to apply that knowledge to potential real-world situations. These writing activities also provide practice in communicating your reasoning in a professional manner.
Prompt:
Team Building and Collaboration (Module One)
International Gadgets is a company with offices throughout the United States and in Europe. There has been a history of miscommunication within office departments, between offices, and, most importantly, between the company and its wide customer base. You have been hired as a manager in the newly created communications department. The purpose of your position is to improve these problematic channels of communications.
Company Background
International Gadgets (IG) is a multinational company of 1,300+ employees and over $4 billion in revenue. Headquartered in Manchester, New Hampshire, the company designs, manufactures, sells, and supports a variety of low- and high-tech business productivity tools.
IG has manufacturing facilities in Detroit, Michigan, and Shanghai, China, and sources component parts from suppliers in Vietnam, China, Brazil, and the United States. While IG maintains sales offices in New York, Chicago, Los Angeles, London, Munich, Paris, Moscow, and Brussels, its products are sold throughout the United States and all of Europe and in China through a partner firm. IG employs both a direct sales force targeting its top 1,000 customers as well as selling via its website. Sales offices also include service and support operations, managed separately from the sales teams. The company is considering expanding more directly into China and exploring the possibility of opening a sales office in Beijing.
IG's current top-selling product is the OfficeDrone, designed for workplace monitoring. The OfficeDrone is a small unmanned aerial vehicle for indoor use that includes real-time video monitoring and a targetable built-in water pistol and reservoir. The OfficeDrone is marketed to management and security teams to break up water cooler conversations and other non-productive behaviors among groups of workers.
IG has introduced several new products and experienced rapid growth during the past year with many new employees in all departments. The management team has greatly expanded as well, including several first-time managers, and is experiencing difficulties in functioning as effectively as in the past.
Communications within and between all parts of the organization, external partners, and suppliers and customers, are at serious risk of completely breaking down.
In a recent example, Detroit Manufacturing was unable to meet a product delivery deadline because of parts shortages from supplies. (The component parts originated in Brazil and had been seriously delayed due to a dockworker's strike at U.S. West Coast ports.) Manufacturing believed they had informed Sales of the delay, but Sales indicated they had never received that information and ended up losing the customer to a competitor. In another example, European sales were impacted when Switzerland unexpectedly devalued its currency, impacting IG's profitability. Revised profitability forecasts were provided by several of the
European sales offices, but others did not understand the request from the corporate office due to how it was worded, and the delay in response led to unnecessary costs.
Your first task is to hire a small team to address these issues. Write a report to management describing the makeup and roles of your proposed team, what attributes you will be looking for in team members, and what you hope to accomplish with your new team. Be sure to offer solid reasoning in all areas of your report.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- SHORT-PAPER.rar