Identify the last two items (consumer goods and durable goods) you purchased. Alternatively, select any two items you purchased during the last two months. Choose diverse items and analyze each item in terms of the following factors:
a. Why did you buy that item? How did you decide what to get?
b. What attributes proved most important in narrowing your choices?
c. Where did you get your information about the item?
d. Where did you go to buy the item?
e. In what kind of market did you make your purchase?
f. Where did the money come from for your purchase?
g. How much did you pay for the item, and how did you pay for it?
h. How would you rate your satisfaction with your purchase?
i. If or when you purchase that type of item again, what might you do differently?