What attributes describe the current major customer segment, Marketing Management

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What attributes describe the current major customer segment

Question: 1. What attributes describe the current major customer segment for your firm? Are these changing? If so, is your firm prepared to meet these new customer demands?

2. How does your firm organize for innovation? Does it use a closed or an open innovation approach? Is its current approach working out well, or does it need changing? If yes, how?

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Marketing Management: What attributes describe the current major customer segment

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