DISCUSSION
Read the ETHICS APPLICATION in Chapter One of your text - Corporate Social Responsibility for Competitive Advantage. Summarize the reasons why companies are adopting corporate social responsibility initiatives. What arguments support the pursuit of social initiatives by business organizations, and what arguments suggest that the role of business is primarily to make profits? Provide contemporary examples of companies that are active in Societal Marketing - giving back to the society that they serve.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.