Assignment: Strategic Marketing Reflective Paper
Based on your readings in the Strategic Market Management book, by David A. Aaker and Christine Moorman, eleventh edition. I want you to reflect on the process discussed.
• What areas do you feel will be challenging to accomplish?
• How would you plan to collect data in order to conduct research on what is needed?
• What data and metrics would you take into account in order to evaluate an existing brand?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.