What are your thoughts or opinion on this question below, “Brand Image” with a 350-word summary of the article that will aid the strategic management effort of an organization and with 2 references, please. Brand Image is the way that customers feel about a certain brand on the market. The article "Brand Image and Customer's Willingness to Pay a Price Premium for Female's Stitched Clothing", this is an article about how a brand image can be used by a brand to sell their goods at a higher price.