Demand for many products is seasonal and can be impacted by weather, trends, financial markets, all while typically having an elastic demand. How can companies plan for this and what tactics do companies use to smooth the highs and lows of the demand structure? How can companies stabilize their position in these rocky markets? What are your recommendations for products, industries and how to best address seasonal fluctuations in demand?
Example: Halloween store at the mall or a Surf board store.