Write up a market summary for the product (Shampoo). (Follow the steps: Market analysis, Research Methodology, Collect data, determine market, then write) The different aspects of this summary should include a Market Description, Competitors & Customers, Financial Narrative, and Unique Market Features.
As a reminder of process, please use the questions:
1. What are your product features?
2. What are similar products?
3. Who sells these products?
4. Who are the customers of these products?
5. What is the estimated size of this market? to guide your writing.
Focus on the core benefit/value of your product, who provides the same core benefit/value currently, and who buys, uses, or might need this benefit/value. Use this line of reasoning to identify who your competitors and customers are.