Case Study: You will analyze two e-commerce website and assess if each website has been designed well. You will need to consider the user experience (UX), how the website functions, the purpose of the website, corporate branding and decide which website has the better design. Design is subjective and to be your own opinions.
During the last two years and with lockdowns, online shopping or using e- commerce websites has been essential for many businesses to generate revenue/sales. Using the Zara & All Saints websites, answer the questions below. Please answer each question with both the Zara & All Saints websites.
Zara
All Saints
1. What are your first impressions of the websites?
2. Does the homepage present the necessary information to the user, or do you still have questions about the retailer and what they sell?
3. Both retailers have retail stores and strong online presences, but many consumers still prefer to travel to a retail store to try on clothing. On their website, locate the "Store Locator". Using Woodstock, Ontario as your location, is it easy to find a store within 200 kilometres of Woodstock? What options does it present you with? Can the search experience for finding the nearest store be improved?
4. Using the website's search function, search for a men's black hoodie (no zipper or minimal design on the front). Once again, search for a men's black hoodie using the menu options. Which method of search was easier and presented the most accurate results?
5. On the product page of the black hoodie, which site presented the product information better? What did you like about how the product was presented?
6. Overall, what did you think of the Zara and All Saints websites? Which one was your favourite and why?