Assignment
In the New Shoes simulation you will be marketing to three different target markets (home, domestic, and foreign). It becomes important to understand the consumer psychological and cultural profile for each market.
Create a PowerPoint presentation to present to the marketing team of your New Shoes company to present a profile for your New Shoes consumer for the domestic and foreign markets using the criteria below.
1. When Creating your Cultural Profile include the following elements:
1. Cultural Types
2. Subculture
3. Social class
4. Communication (verbal and non verbal) that can impact the Marketing process
5. Social ( networks, family, roles and status)
6. Personal (age and life cycle stage, occupation, economics, lifestyle, personality)
2. When Creating Your Psychological Profile include the following elements:
1. Consumer Perception of the product/service
2. Why do consumers purchase this particular product/service? (motivation)
3. What are your consumers' needs, wants, desires, and fears?
4. What are your consumers' beliefs and values that may influence the purchase?
Your PowerPoint presentation should be at least 8 slides in length (not including the Title page and Reference page). Ensure that your sources are properly cited using APA formatted guidelines and include professional graphics. An example of a successful reference slide with several web pages and an academic journal article is linked below.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.