Assignment: SWOT
As you complete each quadrant of the SWOT Matrix, consider these questions:
o Strengths.
- What are your selected company's likely strengths?
- Is your product or service in a growing industry and does it lack an entrenched competitor?
- Are you in a niche market with great potential?
- What strengths do you and other team members bring to the company?
o Weaknesses.
- What are your chosen company's likely weaknesses?
- How entrenched is the competition in your industry segment?
- Is your management team inexperienced?
- How challenging will it be to produce the product or offer the service and maintain quality?
o Opportunities.
- What are your company's opportunities?
- Does your segment have more demand than supply?
- Have larger corporations stopped serving smaller or niche markets that you could enter?
- Is a new market emerging because of demographics, immigration, changing tastes, et cetera?
o Threats.
- What are your company's threats?
- Does a clear market leader exist that will be hard and expensive to displace?
- Are downward-pricing pressures in the segment making profit margins slim?
- Are there few or no barriers to entry for new competitors?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.