What are various ways you can measure the success, Management Information Sys

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What are various ways you can measure the success

Problem

You've just been appointed the Chief Informations Officer for Starbucks - and one of your primary tasks is to develop a series of metrics that can be used gauge the value of the Starbucks brand. What are various ways you can measure the success or impact of the Starbucks brand and how would you go about tracking/measuring that metric?

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Management Information Sys: What are various ways you can measure the success

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Management Information Sys: What are various ways you can measure the success

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