1. BEFORE we get into selecting an advertisement per the marquee above, let's FIRST take a look at advertising and public relations. The text gives us a definition of each, so let's NOT post those.
How are these two key components of the IMC promotional mix SIMILAR? How are they DIFFERENT?
That's what you are asked to share.
Please be sure that in your posting you share what is the DIFFERENCE is between these two promotional tools as well as what are the SIMILARITIES! Don't just define the two terms -- no points!
Let's answer those questions FIRST. On Tuesday, we will look at some of those ads that are referenced in the "Advertising Effectiveness" marquee above. :)
2. Class, let's FIRST begin with a look at this 'thing' called Integrated Marketing Communications (IMC).
Is IMC something that we "do" ... or is it something else? What is IMC and why should it be so important to companies in the 21st century? How does it differ from 'advertising'?