Problem
Business Choice Evaluation and Research Case
Choose a business in the accommodation sector that is in Canada, but outside of Ontario. You must provide the business name to your course instructor in order to proceed.
Discuss and answer the case study questions individually.
The business I have choosen is Edmonton heights named by me Situated in Edmonton Alberta. Because we got information that we have to choose our own business
Task
• What are two features, advantages and benefits for your chosen business? What publicity does this showcase with their target market? What is the business doing very well in terms of their FAB?
• Evaluate the brand positioning in terms of marketing and location. Is the business a for- profit or non-for-profit organization? What is successful in terms of their brand positioning? Explain your reasoning with supportive answers.
• What is your impression of your chosen business in terms of targeting their customers through marketing and branding? Connect your response to Canada's Free Enterprise System motivated by the private sector. List 3 points with an explanation.
• Answer the questions in three paragraphs. Minimum 500 words. Maximum 600 words. Utilize additional resources to support your answers and list them in APA format with in- text citations.