What are two benefits of online versus mail surveys


Problem: The Durham Bulls are a Minor League Baseball team. The team plans to use a questionnaire to determine how its fans would feel about moving the stadium to a new location. The marketing manager is recommending an online survey, but senior management are concerned that some fans would be missed as they may not have email addresses. What are two benefits of online versus mail surveys? a control and data quality b . Complex questions and use of probes c . Control and response. Cost and time

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Marketing Management: What are two benefits of online versus mail surveys
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