What are three sources of customer expectations
Discussion:
Q1 List three sources of customer expectations that are market-controlled factors.
Q2 List two examples of sources of customer expectations over which the marketer has limited control.
Expected delivery within 24 Hours
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An analyst calculates an equity cost of capital for the firm of 7.9 percent using the capital asset pricing model (CAPM).
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List two examples of sources of customer expectations over which the marketer has limited control.
Problem 2. What are three properties that make for a "good comparable"?
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