Problem 1: What are three persuasive sales techniques the site uses on the opening page to gain reader attention and why each is effective? (Examples: a discounted price, money-back guarantee, live chat, product benefit, rational appeal)
Problem 2: Identify one rational and one emotional appeal the site uses to promote its products and explain why each is effective? (Examples: saving money, saving time, product benefit, product performance, appealing to ego, pride of ownership, using a story, appealing to senses)
Problem 3: What two chapter 9 sales techniques does the site use to overcome resistance and build confidence in buying the product and explain why each is effective? (Examples: customer reviews, names of satisfied customers, money-back guarantees, warranties, free trials, performance tests, awards,).
Can you guys help me to analyze H&M website?