Research Paper Assignment
Length: 12 pages.
I) Prepare a Paper that describes the assigned company.
• Who is the company? (2 pages)
o What do they do?
o Where are they headquartered?
o What is their history?
o What does the firm believe are the most important aspects of successful new product development?
• What problem does their product(s) or service(s) solve? (2 pages)
o How would you measure the efficiency of the processes that they use?
o Are there key design principles that govern the effectiveness of the product?
• Why are their solutions good for consumers and the business? (1 page)
o Describe any policies that they have for their customers, suppliers, shareholders, employees, and society at large. Are there any conflicting policies?
• The target market (1 page)
o Do they have multiple target markets? Do they compete against each other?
• Employees (1 page)
o How are employees selected? What types of employees are needed?
o What are their policies for hiring employees? Leading employees?
o How would you ensure that motivation and commitment among employees?
• Business model to market the product or service (1 page)
o Is the model different in various global markets?
• Technological advances of the organization that makes the product or service viable. (2 pages)
Topic: INTUIT
o What technology advances are key to this company?
o What is the physical layout of the company's facilities? Does this impact their use of technology?
II) Prepare a Presentation that describes the assigned company.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.