1. List all the offerings that LA Fitness provides (for example, gym, basketball, etc...) . Moreover, what are their external environment, resources, and capabilities? And the strategy to the external environment, resources, and capabilties? Can you list the VRIO of the LA Fitness?
2. Think of a company you are familiar with. Briefly describe a couple problems the company faces that could be addressed, at least in part, through optimization. The problems can be either strategic or operational in nature.