Homework: Marketing Analytics in the Real World
Watch the YouTube video "Impact of Analytics on the Restaurant Industry".
Answer the following questions below by referring to the video, the chapter reading and additional reading on analytics in your module, and the additional resources below:
i. Why is it that restaurants have been so slow in adopting analytics? (If you have experience in this industry, think about if your employer had systems in place to help them accurately identify the most profitable dishes, beverages, and servers. For restaurants that do not have systems or services in place, what would be some of the obstacles to implementing an analytics drive approach?)
ii. What are the ways that consumer experience can be enhanced when restaurants utilize data?
iii. To what degree are changes in technology and consumer behavior creating more opportunities for restaurants to capture customer data?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.