What are the various reasons to conduct a literature, Business Management

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What are the various reasons to conduct a literature

1. What are the various reasons to conduct a literature review?

2. What should you look for in assessing whether or not an Internet resource is credible?

3. A researcher develops hypotheses that suggest consumers like ads better when they (1) are truthful, (2) creative, and (3) present relevant information. Picture the conceptual model that would show these relationships. Which variables are the independent and which the dependent variables?

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