Case - Mahindra and Mahindra (B): An Emerging Global Gaint
Please make sure for the final paper that you answer the three questions from the textbook -
which are:
• 1. What are the unique strategies that the emerging-market companies employ in pursuing globalization?
• 2. What strategies will M&M have to employ in the U.S. to be able to sell its SUV's?
• 3. What are the various alternatives in front of M&M in building its brand at the global level?
In addition to the three questions that are at the end of the case study in your textbook answer the following six challenges:
which are:
• Provide a cultural profile of the company and its historical background.
• Discuss the communication issues as they move into emerging markets such as the United States.
• Discuss the staffing policies and HR challenges that will be used
• Discuss leadership and motivation
• Explain issues of concern that should be addressed
• Describe the organizational structure and changes necessary to facilitate expansion.