Assignment: Instruments with Various Measurement Scales Worksheet
Describe in no more than 350 words a business situation of your choice where market research can influence decision making.
Create six questions for a questionnaire or interview using at least three of the following measurement scales:
• Nominal
• Ordinal
• Interval
• Ratio
• Unidimensional
• Multidimensional
Type of Measurement Question
Determine in 525 to 700 words the best sampling procedure.
Question 1: What are the two types of attitude measurement scales?
Question2: What are the properties of attitude measurement scales?
Question 3: What are some important points to remember when designing questionnaires?
Question 4: When would you use a focus group? When would you observe customer visits?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.