The task is divided into three sections and candidates are expected to address all of the followings.
Your task is to identify a branded company KIA MOTORS and then analyse, evaluate and prepare an individual report of 800 words addressing the following.
• Marketing Environment Audit & Opportunities / Threats Analysis
1) What are the trends in automotive industry? Describe PESTLE analysis (macro & micro analysis)
Types of customers and suppliers.
Whole automotive industry trends - electric cars, hybrid cars.
• Competitive strategies analysis & evaluation
2) Describe porter generic strategy (generic strategy, cost leadership, focus) also includes diagram or graph, competitive advantage.
3) Define compare, contrast and similarity.
• Product /market growth & marketing strategies
4) Explain Ansoff Matrix to show competitivestrategy ,Recommendations of ansoff matrix
Growth and marketing strategies
Segmentation , Marketing mix , Competitiveness