For this essay, you will conduct research on corporate strategies and the affect they have on the decision process. As you explore the decision process of GOOGLE, consider how corporate strategies influence these decisions. In your essay, address the following questions:
1. What is a functional strategy?
2. What are stability strategies in business? What are the pros and cons of these strategies?
3. What are competitive and cooperative strategies?
4. What are the tradeoffs (pros and cons) between an internal and an external growth strategy? Which approach is best as an international strategy? Why? What about retrenchment?
5. In which ways does policy impact corporate strategy implementation and achievement of organizational goals and objectives?
6. How does a company's portfolio guide decisions?