What are the trade-offs between cost and


What are the trade-offs between cost, quality, and time when designing a project plan?

What criteria should managers use to manage this trade-off?

Can you think of a project in which a tradeoff was made?

Please explain the circumstances and outcome.

Pick a brand extension.

Use the scoring model in Brand Focus 12.0.

How well did your brand extension do?

What could have made it do better?

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