The blue ocean strategy focuses on the noncustomers and to create customer value. There are three types of noncustomers separated by three tiers. The first-tier is "soon-to-be", those who minimally use the current market offerings to get by as they search for something better. The second tier is "refusing", people who either do not use or cannot afford to use the current market offerings because they find the offerings unacceptable or beyond their means. The third-tier is "unexplored", the people that have not been targeted or thought of as potential customers.
The Roku 3 Streaming Media Player manufactures a variety of digital media players that allow customers to access internet streamed video or audio services through televisions, including subscription-based services as well as services that are available through the receiver free of charge. This device has channels like Netflix, Huluplus and Pandora.
What are the three tiers of noncustomers based on the Roku 3 Streaming Media Player? Compare this to Neo TV and Apple TV. What is Roku's blue ocean strategy?