1. What are the three problem-solving techniques used by consumers? Explain how they differ, using the stages of the consumer decision-making process?
2. Name three factors that have affected the growth of employee benefits and discuss how they've affcted this growth.
3. What is the difference between sick leave plans and short-term disability income insurance plans.
4. What are the five components of the buying unit? Give an example of a buying unit in hospitality or tourism.
5. How would a hospitality marketer use the consumer adoption process in planning a promotional strategy?