1. What are the three components of attitude? Describe an attitude you have towards sports and use this to illustrate the three components of attitude. Clearly state the attitude and apply it to each component.
2. Chisom is watching an infomercial on a product called the "snuggie" and is impressed with the extensive testing performed by the company as well as the lifetime warranty. She remembers seeing her favorite actress modeling the product online and also finds the speaker modeling the product to be attractive . Chisom ends up calling the toll free number and placing an order
a. Distinguish between the central and peripheral routes to persuasion.
b. When using the central route to persuasion, what would make an appeal more effective? Conversely, when using the peripheral route to persuasion what would make an appeal more effective?
c. In which way is Chisom using the central route to persuasion and in which way is Chisom using the peripheral route to persuasion?
3. For this question, refer to the terms prejudice, stereotype, and discrimination as possible answers to sections (a) through (c).
Linebacker "Big Doug" of the high school football team walks into a party, and spots a frail, skinny boy with glasses on who is nervously sitting by himself.
a.) Match the appropriate term to this scenario: Doug thinks to himself, "Wow, what a nerd. I'm going to head over to that side of the room to avoid him."
b.) Match the appropriate term to this scenario: Doug takes one look at the boy, and his schematic representation of a nerd immediately gets activated.
c.) Match the appropriate term to this scenario: Doug points to the boy, and shouts: "Hey nerd! What do you think you're doing at this party? Get outta here and go back to the library!"
d.) What are the overarching differences between the three concepts of prejudice, stereotype, and discrimination?
4. Differentiate between passionate love and companionate love. Which type of love do Eastern cultures typically enact? Which type of love is more characteristic of Western cultures? (0.5 point) Which type of love is typically longer lasting?